After a few years, Wiish’s website needed a complete overhaul. The ambitious young company, founded in 2017, has experienced impressive growth in recent years. For example, Wiish acquired Leysmans Elevators in Limburg and opened several branches across Belgium.
This rapid expansion brought not only new challenges but also the need for a stronger and more recognizable brand identity. CEO Lennert Swaeb wanted to position Wiish as a modern and innovative player in the market and believed that the brand’s digital image should reflect this story.
We started with a complete rebranding. The goal was to create a contemporary, strong, and recognizable image that reflects both the professionalism and energy of Wiish. We chose a dark theme with an elegant black background, which highlights the brand colors even more—a striking yellow-orange gradient. This contrast gives a fresh, modern look that perfectly matches the company’s dynamic nature and growth ambitions.
This renewed branding not only forms the foundation of the new website but also sets the stage for future communication and visual identity. Wiish now has a strong, forward-looking image that showcases its story of innovation, growth, and reliability.
In addition to the new visual identity, we developed a completely new website that not only visually matches Wiish’s modern identity but is also technically and content-wise designed for the future. A key element of this project was SEO optimization. We conducted an in-depth keyword analysis to identify the most relevant terms for the industry. These keywords were strategically integrated into the site’s content and structure, improving Wiish’s visibility in search engines and attracting a targeted audience of new visitors.
The site reflects the new visual identity in a consistent and creative way. The dark base, combined with the yellow-orange gradient, creates a strong and recognizable appearance that perfectly aligns with the company’s energy. Even in interactions and micro-animations, subtle but thoughtful references to elevators were integrated. For example, the menu bar opens with an animation reminiscent of an elevator’s movement, and buttons feature playful hover animations that reinforce this concept.
The result is a strong online presence that not only visually showcases Wiish’s story but also delivers business value through improved visibility, enhanced user experience, and clear brand positioning.
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