Robin is not just a client—he’s my brother and an ambitious fitness entrepreneur. For his business, I developed several digital solutions: from the website to practical tools that make his operations more efficient. Thanks to our direct communication and mutual trust, the collaboration always runs smoothly.
The first tool I created for Robin was a separate website allowing his clients to order healthy meals, with orders automatically sent to the caterer. This site was launched in 2022 and later integrated into a broader platform.
At the end of 2023, we launched a redesigned website for the fitness center, accompanied by a completely reworked client dashboard.
The new site focused mainly on improving rankings for specific keywords on Google.
Through the dashboard, clients can still order meals but also book training sessions and schedule physiotherapy appointments.
In autumn 2024, we began developing an application that allows Robin to track each client more easily. With this app, it’s quick to check reported pain points, monitor progress, and much more.
Clients can also view their training statistics via the enhanced dashboard.
Part of this project also included offering online courses to attract new clients who cannot train on-site.
